In today’s digital-first world, candidates are swiping through content faster than ever, and video is the format that makes them stop, watch, and apply. Whether it’s a behind-the-scenes office tour, a day-in-the-life clip, or a hiring manager spotlight, video can humanise your agency, build trust, and attract more qualified candidates.
But how do you stand out in a sea of content without a Hollywood budget? Here are 5 smart and practical video marketing tips designed specifically for recruitment agencies in 2025:
1. Showcase Real People, Not Just Job Specs
Job descriptions are important, but they don’t inspire. What does inspire? Real people talking about real experiences. Use video to introduce hiring managers, current employees, or even placed candidates who can speak honestly about the role and the company culture.
Top Tip: Try “60 Seconds With…” style interviews, short, punchy, and perfect for social media.
2. Highlight Company Culture Visually
Culture is a huge deciding factor for candidates, and it’s something you can’t always capture in words. Use video to show a company’s vibe, whether it’s casual and creative or fast-paced and high-performance. Office tours, team events, or “day in the life” vlogs are simple ways to bring a workplace to life.
Top Tip: Film on your phone! Authentic, less-polished clips often outperform slick corporate videos on social platforms.
3. Use Video Job Ads to Boost Engagement
Video job ads are more engaging than static listings. They allow you to talk directly to your audience, explain what makes the opportunity unique, and build excitement around the role.
Stat to Remember: Candidates spend 5x longer engaging with video job ads compared to text-only ads
Top Tip: Add subtitles for silent viewers and include a strong call to action like “Apply now” or “DM us for more info.”
4. Repurpose Video Content Across Channels
You don’t need new content for every platform. One 3-minute video can become:
- Instagram Reels or TikTok snippets
- LinkedIn clips
- Blog embeds
- Email marketing content
- Stories or YouTube Shorts
Top Tip: Plan content with repurposing in mind, shoot horizontally and vertically when possible and save your bloopers for fun behind-the-scenes reels.
5. Let Your Recruiters Be the Brand
Your recruiters are the face of your agency, let them shine! Have them hop on camera to share hiring tips, job market trends, or even quick “Job of the Week” spotlights. This builds personality and makes your brand feel approachable and trustworthy.
Top Tip: Keep it casual. A recruiter talking passionately about a role can be more impactful than any polished promo.
Ready to Hit Record?
You don’t need fancy equipment or a production team to create great recruitment videos, just a smartphone, a bit of planning, and a genuine voice. In a competitive hiring landscape, video can help your agency stand out, connect faster, and fill roles more efficiently.
Start small. Stay consistent. And keep experimenting. Your next great hire might just come from your next great video.
