According to psychologists the third Monday in January, also
known as Blue Monday, is
allegedly the saddest day of the year. However, for recruiters it can be one of
the best days to pull in new candidates, engage with old recruits, as well as
establishing your goals for the year ahead and much more.
The recruitment market is all about good marketing, and
guess what? Blue Monday is your megaphone moment. It’s time to shout about the
amazing jobs you have on offer and show off your agency’s awesomeness.
So, forget the doom and gloom, here are a couple of ways you
can make Blue Monday brighter!
Raise
conversation generating questions.
January is the
perfect time to build new relationships, one easy way is by starting engaging
conversations on social, it can be as little as asking what someone’s dream job
could be, following up any comments and answers can lead to warm leads, which
may turn into candidates, you never know!
Engage with emails.
A great time to set
up an email campaign is Blue Monday, create captivating and informative email
campaigns showcasing your best job offers and agency strengths. Remember, job
seekers on a gloomy day might just be looking for a ray of hope in their inbox.
With recruitment software like Eclipse, your candidates’ details are just a click away.
Candidate
calling.
In today’s candidate-driven
market, cold calls can be hit-or-miss. But on Blue Monday, open ears are more
likely. Tip for making the conversation flow include being prepared with clear
descriptions of exciting opportunities to make the most of their receptive
moment, but also take the time to listen to their needs in their next job.
Job board
clickathon.
January sees the almost
10% of the years job ads, this is the perfect time to create irresistible job
ads that cut through the noise and paint a vivid picture of what it’s like to
thrive in your roles. Utilising Eclipse Core allows you to post your job ads directly to
job boards.
Candidate
attracting.
Stop chasing and
start attracting! Blue Monday sees a surge of proactive job seekers actively
searching for new opportunities. Focus on identifying strong candidates and
nurturing promising leads.
Strategic
thinking.
Two weeks into the
new year, Blue Monday offers a chance to assess your recruitment strategy. Are
current methods working? Now is the optimal time to adapt and pivot before the
busy hiring months ahead are upon you all too quick. Ask yourself… Is
your recruitment process working? Are you utilising your tools, is your current
CRM working for you?
With all that said Blue Monday can be a powerful tool for
attracting top talent. Embrace the potential, unleash your creativity, and
watch those applications roll in! Remember, you’re not just sending emails,
you’re offering a lifeline to escape the Monday blues and land their next job.
